A short moment of concentrated silence. The feeling that something out of the ordinary is going to happen. The air is charged before the dawn of a new era. What makes BMW unique? It could all be chalked up to one thing: Our belief that ideas are everything. And as an independent company, we have the freedom to stand by the leading-edge concepts of our engineers and designers, to protect unconventional thinking - and let great ideas live on to become ultimate driving machines.

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